APSE to collaborate with ITN Productions on new programme

In a unique communications partnership, APSE and ITN Productions are producing a news and current affairs-style programme exploring what communities need to thrive in the future.

Redefining neighbourhoods: Beyond austerity will look at how local authority frontline strategies need to evolve as funding diminishes and social care needs increase. The programme will also bring to life investment strategies that lead to a more self-sufficient and sustainable future.

Drawing upon ITN’s 60-year heritage and expertise in storytelling, the news-style piece will be anchored by Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.

The programme will premiere at the APSE Service Awards on 7 September at Oxford Town Hall and will form part of an extensive communications campaign featuring APSE members, government partners, as well as relevant journalists, writers and bloggers.

Paul O’Brien, Chief Executive, Association for Public Service Excellence, said: “Local government has lost £3.1bn from its neighbourhood services in recent years, and these are the very doorstep public services which communities rely upon. Sadly, however, they are often drowned out of the debate in favour of other public services like the NHS, Education, and Social Care. Through this exciting initiative with ITN Productions, we hope to explore neighbourhood public services like road maintenance, street lighting, public realm, flood defence; in other words, the public services we all experience as soon as we step out of our own front doors. Working together, we will tell our story about why neighbourhood services matter, and why they are vital to community wellbeing, local growth, and thriving local economies. We hope you can join us on our neighbourhood journey with ITN Productions.”

Simon Shelley, Head of Industry News, ITN Productions, said: "ITN Productions is delighted to be partnering with the Association for Public Service Excellence, to examine how local authority frontline strategies are evolving, as funding diminishes, and social needs grow. We’ll explore new technologies and solutions aimed at creating a local community that is self-sufficient and self-sustaining. We’re excited to embark on this project and engage with key organisations and people dedicated to shaping the future of local government."

Click here to find out more.

For more information, or to participate in the programme, please contact Dominic Slonecki, Programme Director at ITN Productions, on 0207 430 4818 or [email protected].  

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About ITN Productions

ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.

For more information visit: www.itnproductions.co.uk

About APSE

APSE (Association for Public Service Excellence) is a not for profit local government body working with over 300 councils throughout the UK. Promoting excellence in public services, APSE is the foremost specialist in local authority frontline services, hosting a network for frontline service providers in areas such as waste and refuse collection, parks and environmental services, cemeteries and crematorium, environmental health, leisure, school meals, cleaning, housing and building maintenance.