Association for Public Service Excellence
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Effective Social Media for Local Authorities


£178+VAT (APSE members) £289+VAT (Non-members)

21/09/22(AM) + 22/09/22(AM)

18/10/22(AM) + 19/10/22(AM)

Learn more about our in-house option, please contact Fiona Sutton-Wilson for details: fsuttonwilson@apse.org.uk


The COVID-19 pandemic has meant that social media has become an even more important tool for communicating and interacting with communities, stakeholders, and customers. This course has been designed for both those who currently use social media as part of their role and those who are planning to do so.

You will be invited to complete pre-course questionnaires, which tease out your training needs, team roles profile and learning style.


This interactive course is delivered online, over two half-days. Topics will include:

  • Social media policy, permission, and protocols
  • Using social media to listen, communicate and engage
  • Understanding the context for social media use
  • Planning your social media output
  • Different types of social media content
  • Social media tools and tech


Learning Outcomes

By the end of the training, you will be able to:

  • Explore the use of social media in a local authority context
  • Demonstrate an understanding of how to utilise social media in your professional setting
  • Design and implement a social media plan
  • Analyse and evaluate the impact of your social media content and output


Assumed knowledge

We would expect those taking this course to be making personal or basic professional use of at least one social media platform and to be aware of the need to communicate with service users or members of the public.

No deep understanding of social media is a pre-requisite but curiosity and a desire to communicate effectively with the public is essential.


This course will be delivered online via Microsoft Teams. To access it, you will need a WiFi connection or mobile data hotspot. Downloading Microsoft Teams to your laptop, desktop or smart device will give a better performance and greater functionality throughout the day.  This highly interactive training includes a mixture of presentations, video conferencing, group work, games, quizzes and video.


 Click on the buttons for more information about the course

APSE Trainers

Programme (pdf)



This course is offered as two half-days

Morning sessions:      09:00 Start       12:00 Finish

Afternoon sessions:   13:00 Start        16:00 Finish


Complete the booking form below to reserve your place!

Promoting excellence in public services

APSE (Association for Public Service Excellence) is a not for profit unincorporated association working with over 300 councils throughout the UK. Promoting excellence in public services, APSE is the foremost specialist in local authority frontline services, hosting a network for frontline service providers in areas such as waste and refuse collection, parks and environmental services, cemeteries and crematorium, environmental health, leisure, school meals, cleaning, housing and building maintenance.






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