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Fleet was simpler. Regulations were lighter. Data was limited. And for many operators, hiring vehicles was exactly that, a transaction. Three decades on, the sector has been fundamentally reshaped. Today, for organisations running specialist and municipal fleets, vehicle hire sits much closer to the heart of operations. That shift is central to NRG Riverside’s 30-year story.
Now managing more than 2,600 vehicles across a 17-depot network, the business has grown alongside the industries it serves. But scale alone does not define its position today. Instead, it reflects how the role of a hire provider has evolved. “Our customers don’t just need trucks,” says CEO Darren Powell. “They need a partner who understands the operational reality they’re working in and can help them navigate it. That’s where we see our role.”
Investment Before Everything Else
Long before customers see service improvements, they are shaped by decisions made behind the scenes.
Over the past five years, NRG Riverside has invested more than £300 million in fleet, alongside a £455 million refinancing completed in 2025. That level of commitment reflects a deliberate strategy: build capability ahead of demand.
“Our financial resilience is a key enabler of our strategy,” says Chief Financial Officer Fran Reed. “It allows us to take a long-term view, investing in fleet, infrastructure, and technology in a way that supports sustainable growth.”
“It is about ensuring we are ready for where the market is going,” he adds. In a sector defined by regulatory change and rising expectations, that forward planning is becoming essential rather than optional.
A More Technical Fleet, A More Complex Job
What operators expect from vehicles has changed, but so too has what those vehicles are.
“The vehicles we operate today are very different from those even ten years ago,” says Fleet and Asset Director Chris Snelson. “Technology is embedded in every aspect of fleet performance, from safety to efficiency to compliance.” As a result, managing fleet is no longer just mechanical, it is analytical.
“This is not just about maintaining vehicles anymore,” Chris adds. “It’s about understanding the data they generate and using that to improve performance.” That evolution is quietly redefining the skillset required across the sector.
Where Data Starts to Matter
Only after investment and capability are in place does visibility come into play.
“For customers, access to data is essential, not just for reporting, but for operational decisions,” says Chief Revenue Officer Amber Greenhalgh. “They want to understand how vehicles are performing, how they are used, and where they can improve efficiency.” This is where fleet becomes something more than physical infrastructure.
“Our role is to help customers make sense of that data,” she continues. “It’s not just about providing information; it’s about turning it into decisions they can act on, for example the transition to electric HGVs.” Even incremental changes, like live camera access or digital rental agreements, are shifting expectations. “These might seem like small changes, but they make a big difference to how easy it is for customers to manage fleets day to day,” Amber adds.
The Reality on the Ground
All of this ultimately plays out in environments where there is very little room for error.
Across the sectors NRG Riverside supports, fleet performance is directly tied to essential services. Missed collections, delayed works, or non-compliance quickly become visible.
“Location matters,” says Chief Operating Officer Gary Wilson. “When you are supporting essential services, downtime is not an option. Having the right infrastructure in the right places is critical to maintaining uptime and service continuity.” That reality shapes how the network is built and how it operates day to day.
With a 97% MOT pass rate and IRTE-accredited workshops, the focus is not just on availability, but dependability.
“Our focus is always on reliability, compliance and uptime,” Gary adds. “Technology gives us the visibility to be proactive rather than reactive.”
Consistency at Scale
As the business has expanded, one challenge has become more pronounced: delivering the same standard everywhere. “Our customers expect the same level of service wherever they operate,” Gary says. “Scaling the network is one thing, maintaining standards across it is where the real challenge lies.” This is where process, training, and infrastructure all intersect, ensuring that growth does not dilute performance.
Relationships That Go Beyond Contracts
What sits behind that consistency is something less visible, but just as important: longevity.
“Many of our customer relationships span decades,” says Chief Commercial Officer Russell Markstein. “That longevity comes from the fact that we are solving problems together. We are part of how their operations function.”
That level of integration reflects a broader shift in the sector, from supplier relationships to operational partnerships.
The Constant in a Changing Industry
Amid changing technology, regulation, and scale, one factor has remained consistent.
“As we grow, maintaining our culture is critical,” says Chief People Officer Jenny Cook. “We want people to build long-term careers and continue developing their skills.” With more than 350 employees, the business continues to invest in both experienced talent and future capability. “Our people deliver the service every day,” Darren says. “Their expertise, commitment, and understanding of our customers’ operations are what set us apart.”
Looking Forward From 30 Years
What 30 years ultimately represents is not just growth, but adaptation.
“We have built a strong platform,” Darren says. “The next step is using it to innovate, invest, and support our customers as their needs evolve.” The focus now is on expanding fleet, strengthening infrastructure, and continuing to build out digital capability. “Our ambition is to grow the fleet while continuing to enhance the service around it,” Amber explains. “That combination of scale and expertise creates the greatest value for customers.”
The Next Phase
“The industry is changing, and we are evolving with it,” Darren concludes. “The last 30 years built the foundation, the next 30 will be about how far we can take it.” And that is the real story behind the milestone. Not just how NRG Riverside has grown, but how it has repositioned itself within a sector that now demands far more than vehicles alone.
NRG Riverside will be exhibiting at our Scotland Fleet, Waste and Grounds Seminar in Aviemore.