Future Communities: Greener, Cleaner, Smarter

In a unique communications partnership, The Association for Public Service Excellence (APSE) and ITN Productions present a news and long-form current affairs-style programme highlighting APSE’s vision to encourage healthy, environmentally friendly and smart solutions for local communities.

Since government austerity measures were introduced in 2010, council spending cut backs and the subsequent effects on front line services have long dominated the story of local government. While austerity measures are still an underlying factor (for the foreseeable future), ‘Future Communities: Greener, Cleaner, Smarter’ moves forward, looking at how APSE is championing initiatives that improve the health as well as wealth of communities across the UK.

The programme reveals how making a positive change can bring multi-faceted and potentially long reaching effects at local and even national level. ‘Future Communities: Greener, Cleaner, Smarter’ focuses on how these elements together can improve the living and working environments for the local population.

APSE supports the importance of greener, cleaner and smarter approaches that give direct and indirect benefits to local communities. Through the news items and participant films, ‘Future Communities: Greener, Cleaner, Smarter’ gives recognition to local councils and businesses who are taking innovative approaches with a focus on health, well-being and economic growth, despite the current economic climate.

Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece is anchored by award-winning journalist and presenter Alice Beer, and combines key interviews and reports with sponsored editorial profiles from leading organisations.

‘Future Communities: Greener, Cleaner, Smarter’ launched at the APSE Annual Seminar 2018 in Edinburgh, Wednesday 12th – Thursday 13^th September 2018, and forms part of an extensive communications campaign featuring APSE members and professional partners, as well as relevant journalists, bloggers and government departments.

Paul O’Brien, Chief Executive, Association of Public Service Excellence said, “Local government is facing cuts that are the worst in over 70 years. Reduced budgets, combined with an increasing demand for services, means that councils are having to radically rethink the way they deliver frontline services. Unfortunately, the fact that local authorities are spearheading innovation in service delivery often goes unreported. This programme provides an excellent opportunity to remedy this. From housing to transport to energy, ‘Future Communities: Cleaner, Greener, Smarter,’ allows councils across the UK to showcase their bold and transformative products and initiatives; heightening awareness among policy-makers, politicians and the wider sector.”

Simon Shelley, Head of Industry News, ITN Productions, said, “We’re delighted to be partnering with the Association of Public service Excellence to produce a programme exploring the need to encourage healthy, environmentally friendly and smart solutions for local communities. We hope the content can be used to exchange ideas, celebrate success stories and engage members and the wider audience”

Click here to view the programme

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About ITN Productions

ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.

For more information visit: http://www.itnproductions.co.uk

About APSE

APSE (Association for Public Service Excellence) is a not for profit local government body working with over 300 councils throughout the UK. Promoting excellence in public services, APSE is the foremost specialist in local authority frontline services, hosting a network for frontline service providers in areas such as waste and refuse collection, parks and environmental services, cemeteries and crematorium, environmental health, leisure, school meals, cleaning, housing and building maintenance.

For more information visit: http://www.apse.org.uk