A warm welcome to Alliance Leisure, APSE's newest Approved Partner!

Alliance Leisure has been working in partnership with local authorities, trusts and leisure operators for almost 25 years, delivering transformational projects that create engaging active environments and support healthy, happy, and prosperous communities. They join an exclusive list of approved partners selected from a range of suppliers up and down the country.

John Leaver, Head of Marketing at Alliance Leisure, commented, “Working with over 70 local councils every year and having attended many APSE events, we knew the time was right to apply to become an APSE partner and explore other opportunities together.  I’m sure we can bring some innovative thinking in transforming leisure facilities and share the successful projects we’ve been delivering across the UK.”

The award-winning leisure development company has delivered over 220 leisure facilities since its founder and Chief Executive Sarah Watts started the company in 1999. Those projects represent an investment value of over £300m in leisure infrastructure with projects varying from outdoor parks and play spaces, to large-scale refurbishments and new-build leisure centres.  Alliance Leisure are also the approved development partner for the UK Leisure Framework, which is managed by Denbighshire Leisure, and provides a pre-procured route to market for operators looking to develop their facilities.

In addition to development works, Alliance Leisure also supports leisure operators across the UK in the promotion of their facilities and services through its marketing and training brand TA6. TA6 is focused on creating sustainable revenue streams, investing in staff development, improving the health of local communities and ensuring Alliance projects are a huge success.

Commenting on the new appointment, Mo Baines, APSE Chief Executive said, “Having enjoyed a long-standing relationship with Alliance Leisure, APSE are delighted to have them on board our Approved Partner scheme. With Alliance Leisure’s customer-first approach, there is no doubt that they will provide a real budget boost and market-savviness for our members, particularly at this time of serious financial uncertainty in the leisure sector. ”

To find out more about Alliance Leisure visit their website here or find their profile in our marketplace directory.