ParksHerts – The Hertfordshire Parks Web Project

The site is mobile-friendly and is designed to be used on desktops, tablets and mobile devices, reflecting the desire from users to research at home and whilst out and about.

The same basic information is included for each park. This was prioritised via user consultation and feedback.

Activity routes are marked on the maps ranging from easy access (pushchair and wheelchair friendly) through to running routes, nature trails and orienteering. Step counts are provided for each route to support the health and wellbeing agenda.

Consultation told us that users wanted to know how to get to car parks or park entrances rather than be directed to a postcode in the centre of the greenspace – often nowhere near the actual entrance. Information is provided on how to reach parks via public transport and by car along with links to google maps. Where available, information on cycling is also included.

Clickable Points Of Interest (POIs) enable users to find out more and pinpoint the exact location of park features. The ‘Personalise Map’ button also gives users the ability to focus on what’s important to them by filtering which POIs they can see on the map, particularly useful in flagship parks with many different features and facilities on offer. 

The site is also able to make use of GPS technology by offering the ‘I’m in this park’ button which pinpoints the location of a user when they are in the park itself. This helps to encourage use of the site whilst out and about.

The inclusion of an “Events” section allows all listed park owners to access a separate administrative area wherein park events can be added and appear on the site. Events also appear on individual park pages as they get nearer. Current listings include Parkruns, health walks, volunteer events and youth activity sessions. The “Events” pages have proved one of the most visited areas of the site.

Regular blog posts enable the regular introduction of new content to the site which, through promotion on social media, can drive new visitors.

Outcomes

Since its official launch at the Hertfordshire Green Flag Awards on 21 July 2017, the site has had: 6,863 users

9,535 sessions

32,615 page views

Publicity and promotion of the site is a partnership effort coordinated by communication professionals from the participating councils, using Facebook, Twitter, Instagram, resident’s magazines and partner websites.

Next steps

The success of ParksHerts to date has meant that there is a strong commitment from all partners to maintain and grow the site, adding both new parks and new park owners. Retaining ownership of the coding for ParksHerts means that the partnership also has the potential to establish an ongoing income stream. To support the ongoing development, a governance group of key stakeholders has been established to manage and steer future growth.

ParksHerts is a clear demonstration that cross county projects really can and do work.

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