Social Media and Digital Communications for UK Councils

 Delivered online via Microsoft Teams

To learn more about our in-house option or register interest in a future date, please contact us for details: [email protected]

Today’s digital world provides local authorities with fantastic opportunities. With the right approach, you can campaign, inform, streamline services, and build a real connection with the public. But how can you balance these benefits with increasingly complex risks and controversies such as misinformation and AI generated-content?

APSE’s course on Social Media and Digital Communications looks at how you can make the most of the benefits and mitigate the downsides. We explore how to build policies and guidelines in line with government regulations; how to turn incidents of misinformation into a positive narrative; how to educate your staff and the public about deep fakes; how to use AI responsibly and how to really improve public engagement.

The course is highly interactive, giving you the opportunity to share ideas and best practice. Our expert trainers also incorporate real case studies from UK councils who have successfully navigated these challenges.

Learning Outcomes

On this course, you will learn to:

• Develop communication strategies aligned with council priorities
• Identify and respond to disinformation about council services
• Navigate AI tools safely within local authority constraints
• Create engaging content while maintaining council integrity
• Manage digital risks affecting council operations

Who should attend?

This course is ideal for anyone who manages or contributes to their authority’s social media and digital communication methods. No deep understanding of social media is a pre-requisite.

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APSE Trainers

Course Brochure (pdf)