Tuesday 23rd January 2018
Seminar Objectives:
APSE is pleased to announce this unique opportunity to explore the developing role of Social Media in Council communications, how it can help shape residents’ perspectives and levels of local engagement and provide a window of insight in to Council activities, building relationship with local communities.
Hosted at Hertsmere Borough Council’s Elstree Studios, this seminar will include the outcome of the APSE Social Media State of the Market Survey 2017, case studies of how digital communications have supported the delivery of Council objectives in Environmental services, tips and tools for increasing your reach on Social Media and explore how we can effectively promote and market Council services online.
Speakers include Jon- Paul Hedge, Director of Communications and Marketing at Exeter City Council examining how we can use Council Communications to build a sense of place identity, Liz Gore and Aaron Niblett, Policy Manager and Parks Officer at Hertsmere Borough Council to explore how online communications can equip and encourage residents to engage with local Parks, Andrew Martin Head of Dorset Highways outlining the effective use of Infographics and blogs to support the delivery of Highways and Winter Maintenance and Kerry Murray, Senior Communications officer, West Sussex County Council detailing the success of the Council’s award winning communications campaign, ‘Think before you throw’.
The day will also feature a series of roundtable discussions, to facilitate peer-to -peer, learning. Packed full of ideas and forward-thinking initiatives, we look forward to gathering again at Elstree Studios to explore with like-minded colleagues the role, value and changing nature of local authority communications in 2018.
Who should attend?
• Chief Executives
• Service Directors – Policy and Communications
• Service Directors - Environmental Services
• Executive Members - Policy and Communications
• Executive Members - Environmental Services
• Communications Officers
• Resident Engagement Officers
• Policy Officers
• Elected members
• Trade union representatives
Presentations
How is Local Government making use of Social Media?
Speaker: Mo Baines, Head of Communication and Coordination, APSE
Communications to support people and places
Speaker: Jon-Paul Hedge, Director of Communications and Marketing, Exeter City Council
How can we raise public awareness of local Parks and Open Spaces?
Speaker: Liz Gore, Policy Manager and Aaron Niblett, Parks Project Officer, Hertsmere Borough Council
Social media and online communications in Highways services
Speaker: Andrew Martin, Head of Dorset Highways Operations, Dorset County Council
Communications to help to engage residents in recycling and waste minimisation
Speakers: Vanessa Kelly & Sheridan Kerr, Executive Officer & Waste Minimisation
Officer, Northamptonshire Waste Partnership & Northamptonshire County Council
Tips and Techniques to grow your audience
Speaker: Tom Jennings, Senior Communications Officer, Oxford City Council
Promoting and Marketing council services online
Speaker: Liz Shellard, Web Manager, City and County of Swansea Council
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