Association for Public Service Excellence
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Developing and Delivering a Commercial Strategy (CPD)

£259+VAT (APSE members) £439+VAT (Non-members)                                          

Learn more about our in-house option, please contact Fiona Sutton-Wilson for details: fsuttonwilson@apse.org.uk


It’s never been more important for local authorities to develop commercial strategies which offset the decline in funding experienced over many years. Additionally, there are exciting opportunities in new and emerging industries which require the commercial awareness and commercial thinking engendered in this one day Masterclass. Our approach to commercialisation builds on best practice and innovation while ensuring that service delivery, business as usual and continuous improvement are not compromised and that councils do not lock themselves into a high-carbon future.

  • Maximise the use of all available assets over extended trading hours and looking at other markets and sectors
  • Invest in service infrastructure and plan for financial growth - not top slicing budgets
  • Insource much needed revenues with both managed risk and minimised exposure to the local authority
  • Grow a fully-committed, 21st century workforce to deliver value added services, not just focusing on head count reduction
  • Help regulate the market by working in partnership with key stakeholders and clients
  • Be a stimulus for economic growth by creating new jobs, more apprenticeships, service investment and thinking more commercially with a true public-sector ethos.


The masterclass blends the best from both the private and public sector successes and experience and demonstrates that local authorities can “insource” and maximise income opportunities by using well-established tools and techniques. As a lead training provider in delivering Carbon Literacy for Local Authorities, APSE Training is committed to helping councils reach net-zero through all training and Masterclass sessions.


Learning Outcomes:

By the end of the training participants will understand:

  • The key building blocks for developing a commercial strategy
  • How to analyse, segment, and identify the market
  • The new/refreshed thinking and new skills to deliver on this i.e. think customers not departments
  • The latest legislative framework that facilitates such an approach
  • The known managed risks and rewards for your authority and its communities
  • The tools and models for developing and implementing a commercial strategy
  • The culture, processes, mind-set and systems to ensure success
  • What success may look like for your authority and how best to take a longer-term perspective
  • Why you need a detailed delivery plan with SMART objectives for immediate consideration, execution, review, and roll out.


Continuous Professional Development (CPD)

This course has been independently certified as conforming to accepted CPD guidelines. Delegates will earn 5 CPD points from attending the full course and will be issued with a CPD certificate for their personal records.


Who will benefit from attending?

Experienced heads of department and experienced operational managers who have responsibility for delivering front line and support services.



This course is offered as a full day or as two half days.

Morning sessions:         09:00 Start        12:00 Finish

Afternoon sessions:      13:00 Start        16:00 Finish



Click on the buttons for more information about the course

APSE Trainers

Programme (pdf)


Complete the booking form below to reserve your place!

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Confirmation of Booking

Once you have booked your training, you will receive a Booking Confirmation by email. This will confirm the name of delegate; course selected; date of course; venue (including online); and course rate/fee. All fees quoted exclude VAT. This information is sent to each delegate and the person who booked their place, if different.



  • If you are not able to provide a purchase order at the time of booking, please do so as soon as possible.
  • APSE will issue an invoice for the appropriate fee, for participants attending from Local Authorities, public sector and local government organisations or APSE approved partners, unless we are notified otherwise.
  • For any other organisations, payment must be submitted prior to the course date, within 10 working days of making a booking.


Payment method

  • Payment must be made either by cheque or by bacs.
  • Please make cheques payable to APSE.
  • An e-receipt will be provided on request.
  • Please forward any correspondence to training@apse.org.uk.


All delegate fees are subject to VAT. Please note that the rates quoted are NET (they exclude VAT). Your invoice will include the VAT, please ensure you include this in your payment.

Cancellation Charges

Reserving your place is a contract. Cancellations must be made in writing/by email at least 10 working days before the event and will incur an administration fee of £60. The full delegate fee will be payable for cancellations received less than 10 working days before the event or for non-attendance. All fees are non-refundable after the cancellation period.

Substitution of delegates is acceptable any time in writing by email to training@apse.org.uk.


Booking transfers

Transferring to another course/date/venue will be possible if there is availability and will incur an administration fee of £60.

In the event of cancellation by the organisers, APSE will refund any fees paid in advance. Liability will be restricted to the refund of fees paid. Regretfully, APSE cannot accept liability for associated transport, accommodation or other costs in the event of course cancellations made by us.


Course Programme Changes

The organisers reserve the right to make changes to the programme, speakers, venue, or online platform should this become necessary. From time to time course content is updated to take advantage of new learning opportunities. This will in no way diminish the quality of the training, which will be maintained to APSE’s high standards.


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Promoting excellence in public services

APSE (Association for Public Service Excellence) is a not for profit unincorporated association working with over 300 councils throughout the UK. Promoting excellence in public services, APSE is the foremost specialist in local authority frontline services, hosting a network for frontline service providers in areas such as waste and refuse collection, parks and environmental services, cemeteries and crematorium, environmental health, leisure, school meals, cleaning, housing and building maintenance.






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